Your brand is nurtured by our strategists and designers, who team up from the kick-off stage, through to delivery.
MEET THE TEAM
With a passion for crafting compelling brand narratives and visually stunning identities, this dynamic team bring a perfect blend of strategic thinking and creative flair to every project.
Together, they seamlessly merge strategic insights with innovative design solutions, delivering impactful and memorable branding experiences.
EMMA DUZHNIKOVA
CREATIVE DIRECTOR
With a 20-year design career across four continents, Emma brings a unique perspective to every creative endeavour.
Renowned for her expertise in branding and identity systems and having worked with hospitality brands like Hilton Group, Intercontinental, Melia and Starwood to name a few, she intuitively understands her client needs.
Excelling in shaping brands through conceptual design and compelling content, Emma's experience spans multinational agencies, boutique firms, and client-side roles, giving her a diverse approach to creativity. Always aiming for excellence, she crafts unforgettable brands.
LINKEDIN
SHEKHA WILSON
STRATEGY DIRECTOR
A seasoned professional with over 15 years of experience, Shekha has helped companies clarify and articulate their identities. Her expertise spans across various aspects of branding, including developing positioning strategies, tackling brand architecture challenges, defining brand values, crafting website copy, and conducting brand research projects.
Having worked at reputable agencies such as Accenture, Landor, and Lippincott, as well as in-house at companies like Square, Dropbox, and Meta, Shekha brings a wealth of diverse experience to the table. Known for her enthusiasm, creative problem-solving skills, and self-driven nature, she is dedicated to delivering impactful solutions for her clients.
Outside of work, Shekha has a passion for savoury breakfasts, indulging in quality chocolate, and savouring a good cup of chai.
ANDRE DE WAAL
DESIGN DIRECTOR
André has built a distinguished career in the creative industries since 1999, specialiSing in designing wine labels, corporate identities, logos, and illustrations. Initially a photographer, André soon discovered his true passion for design, making significant contributions to major corporate accounts and the Cricket World Cup campaign in South Africa. He has collaborated with esteemed brands such as Investec, Hilton Group, and Virgin.
André has spearheaded projects for high-profile clients like Deloitte and Coca-Cola, while consulting for renowned agencies including Saatchi & Saatchi, and Ogilvy. His work has also received accolades like the People's Choice Award at the 2017 Wine Label Awards and gold and silver in the Graphis Design 2025.
Throughout his career, André's handcrafted logos and illustrations have consistently exemplified exceptional quality. His work has garnered multiple Loerie Awards, solidifying his reputation as a leading figure in the design industry.
KARA LINEEN
BRAND ACTIVATION SPECIALIST
Driven by a passion for creating unforgettable brand experiences, Kara is a seasoned expert in brand activations, corporate events, and networking functions. With a keen eye for detail and an innate understanding of what makes a brand resonate, Kara is dedicated to bringing your vision to life or crafting bespoke events that reflect your company's core values.
Kara's journey in the events industry began in 2015 with the launch of Tierra Events, where she has excelled in various roles and honed her skills across multiple facets of event management. Her versatility and hands-on experience ensure that every project is executed with precision and creativity, tailored to meet the unique needs of each client.
Outside of her professional endeavors, Kara thrives on connecting with friends and meeting new people, drawing inspiration from her interactions to fuel her work. Her dynamic approach and commitment to excellence make her a valuable asset in the world of brand activation and event planning.
OUR TEAM HAS WORKED WITH SOME INCREDIBLE BRANDS
Our team looks at your brand holistically. Our multi-faceted approach allows us to conceive captivating concepts while considering the bigger picture of how those ideas can translate into visually striking designs that break through the clutter, as well as how they might foster meaningful experiences with your audience.
BRAND
Our content is tailored to your brand and aligned with your overarching goals. We develop content strategies and execute strategic content that precisely meets the brief and resonates deeply with your audience, reaching them in the spaces where they are most likely to engage.
CONTENT
PROCESS
Listen
Think
Create
Operate
When it comes to crafting the perfect cocktail of brand and design, we've got you covered. Our branding services are designed to serve up exactly what our clients need.
